East Melbourne is a place of historic grandeur and elegant contrasts. As one of the city’s most exclusive suburbs, this pocket of prime central Melbourne offers a unique lifestyle for discerning residents unlike any other.

Placed among rows of stately Victorian homes and acres of parkland is George and Powlett – a unique, exclusive collection of 11 meticulously crafted, luxurious apartments. Designed by the acclaimed architectural practice of Powell & Glenn and brought to life by leading property developer, ICON Developments, George and Powlett has already been featured in top-tier publications such as the Australian Financial Review, Domain, and The Weekly Review.

Eleven two and three bedroom apartments comprise the first four floors, with a breathtaking penthouse spanning the entire fifth floor.

“A flagship project for ICON, George and Powlett is a considered addition to the established heritage fabric of this coveted location,” says Kyle Reeve, senior development manager at ICON. “We saw a unique and truly rare opportunity in East Melbourne to create a property that will set a new benchmark for residential developments of the highest quality at the top end of the market.”

“As the developer of George and Powlett, we have carefully selected our creative partners for their artistic and organic approach to design to create a property of the highest calibre,” adds Reeve.

Residents of ICON’s development will be uniquely placed to enjoy Melbourne at its best, with some of the city’s most beautiful gardens at their doorstep and both the vibrant city center and the charming, characterful Fitzroy just a stone’s throw away.

“As the first ultra-luxury apartment development with less than 12 residences to arrive in the East Melbourne market in 28 years, George and Powlett offers a truly rare purchasing opportunity in one of Melbourne’s most exclusive suburbs, to acquire a world-class property” says Gerald Delany, chairman of Kay & Burton.

“The eye is drawn outside to the natural world. When you bring those elements within, such as the timber, the marble and the architectural concrete, you create a palette of timeless beauty,” says Ed Glenn, design principal and director of Powell & Glenn.

The level of customisation available to buyers is also a rarity, with the opportunity for residents to work with the craftsmen behind each residence to create a floor plan to suit their lifestyle as well as selecting their desired finishes for their new home, making the apartments truly bespoke.

Each meticulously appointed residence will feature a timeless aesthetic and a strong, seamless connection to the impeccably landscaped, private garden terraces designed by Myles Baldwin Design.

Articolo have also created a series of jewel-like feature lighting for George and Powlett. Made by Australian glassblowers, each piece bursts with an explosion of bubbles that, when lit, throws dramatic patterns and movement into each space and on to the walls.

Combining these unique design elements, quality and craftsmanship, as well as George and Powlett’s coveted location, ICON’s development offers refined simplicity that will truly stand the test of time. air max air max