Modernist Italian design of the 1950s and 60s is the key inspiration for Brunetti’s new inner-city emporium, which has already become a favourite meeting place for Melburnians looking to enjoy a spritz or take in the spectacle of chefs pulling piping-hot pizzas straight from a giant suspended oven.

The new emporium has been designed by Technē Architecture and Interior Design. The brief was to create an experiential, multi-purpose space that invites guests to indulge in a ‘theatrical’ Italian approach to hospitality.

“We offer more than just cakes and coffee, but rather a theatre and ambiance that makes people share an experience with us rather than just a transaction,” says Brunetti director Yuri Angele.

“Technē has designed our new city emporium to accentuate the visual appeal of Italian hospitality,” he adds.

Brunetti’s Italian heritage was also crucial for the design, Technē director Nick Travers explains.

“The new Flinders Lane space presented an exciting opportunity to pay homage to some of the great hallmarks of Italian design. There were three key designers that we drew inspiration from: Ettore Sottsass, Carlo Scarpa and Angelo Mangiarotti,” Travers says.

Another of Communications Collective’s clients, Fabio Ongarato Design, collaborated with Technē on the project.

Fabio Ongarato Design has developed a contemporary, streamlined approach to the classic Brunetti logo. The refreshed graphic identity has also informed elements of the interiors, including a commissioned artwork behind the central coffee bar.