Fender Katsalidis

CC combined its skills in events management and media outreach to orchestrate the highly successful launch and publication of Working Architecture, the first monograph to examine this multi-disciplinary international design firm.

Background

Communications Collective was engaged to create a campaign promoting the release of Fender Katsalidis’ book Working Architecture, marking the first time the practice’s diverse body of work has been formally documented in one elegantly presented, limited-edition publication. The book provides a rare glimpse into the creative and innovative energy that has come to define FK as a highly awarded, multi-disciplinary international design firm whose work now influences built environment thinking across the globe.

Strategy

We designed and implemented a comprehensive  communications campaign comprised of a launch event as well as strategic media outreach to mark this pivotal moment for the practice. Through a highly targeted campaign, CC helped to further strengthen FK’s position as a leader and pioneer in global architecture and broaden the visibility of the practice’s capacity for leadership, design excellence, business acumen and technical resourcefulness.


Outcomes

The campaign was a success, with full event attendance and more than 40 pieces of coverage achieved in tier-one EGN, architecture and design media. While celebrating FK’s illustrious past, the launch also provided a platform to look ahead to the practice’s future and its plans for expansion and consolidation, the communications strategy for which CC also manages.

Services provided

Strategy
Brand positioning
Event management
Media relations
Copywriting