Schiavello – The Power of Workspace

Schiavello is reknowned for quality, service excellence and innovation.

Through Communications Collective’s development of strategy for the release of their book ‘The Power of Workspace for People and Business,’ the firm were able to cement their reputation as leaders in the field.

Background

Communications Collective was engaged to create a public awareness campaign promoting the release of Schiavello’s book ‘The Power of Workspace for People and Business,’ promoting the link between  workspace design and healthy and productive workspaces.

Aimed at generating informed discussions, the book was written by renowned environmental psychologists from Schiavello; market leaders in workspace innovation.

Strategy

Communications Collective implemented a comprehensive communications strategy with industry influencers spanning the design, human resource management, architecture and management sector. Communications Collective’s role was to generate informed discussions and inspire the design of healthier and more productive workspaces.


Outcomes

Communications Collective helped to position Schiavello at the forefront of workspace innovation. The campaign was a success, with more than 100 in attendance at the launch event and 50 press clippings secured. Spanning property, business, management, design and professional services, the campaign stimulated discussion about quality workspace design to improve health, job satisfaction and productivity.

Services provided:

Content marketing
Strategic brand positioning
Event management
Case study media profiling
Press release and liaison
Background briefings with key media