Smiling Mind

Building on a mass meditation event during Mental Health Month, Communications Collective was able to enhance Smiling Mind’s profile, drive app downloads and create a positive public perception of mindfulness meditation through a targeted PR campaign.

Background

Smiling Mind approached Communications Collective (CC) to develop an integrated communications strategy to drive its annual awareness campaign. The focus of the campaign was to build Smiling Mind’s profile, drive app downloads and enhance positive public perception of mindfulness meditation.

Smiling Mind’s wish was to grow its presence in the education and business sectors as well as with the general public.