Who Gives A Crap

Communications Collective’s long-standing media relationships enabled us to engage Who Gives A Crap with new communities and spread the sustainable message.

Background

Since being established in 2012, Who Gives A Crap continues to challenge perceptions around toilet paper, transforming a formerly unglamorous and utilitarian product into a sustainable, beautifully designed and ethical offering. Fifty per cent of all the company’s profits are donated towards providing much-needed access to clean water, sanitation and hygiene education in the developing world.

Communications Collective was approached to help launch upcoming projects and build on Who Gives A Crap’s profile as a leader in social enterprise.

Strategy

Communications Collective works closely with Who Gives A Crap to capitalise on their outstanding results, and place them in a position of influence within the not-for-profit sector. Communications Collective delivered support to leverage various projects including collaborations with renowned designers Beci Orpin and Craig & Karl, helping Who Gives a Crap to tap into the broader design community.

An embargo approach was also adopted to profile CEO Simon Griffiths as an influential, Australian entrepreneur and secure placement in top tier media, such as the Australian Financial Review.

Outcomes

A strategic social media strategy connected with a potential audience of over 1.6 million users worldwide. This, alongside coverage in lifestyle, culture, design and business media, ensured Who Gives A Crap made their cause heard.

 

Services provided

Copywriting
Influencer outreach
Stakeholder engagement
Media relations
Content strategy
Social media strategy and engagement