Collectivity Talks

As a team, we continually strive to deepen our understanding of the world around us; we believe it to be a vital pursuit in our mission to remain at the forefront of thought leadership and our profession.

Challenge

The main challenge we faced was building an event series from scratch, to establish a successful platform that includes a discussion from experts, networking and an opportunity to explore topics that can incite positive change.

Solution

We bring industry leaders from di erent disciplines – including architecture and design, property and the built environment, arts and culture, and luxury – together to explore themes shaping the world around us.
Using our deep knowledge of the arts, design and property, Collectivity Talks was launched in 2016 and has involved partnerships with The Urban Developer, VAMFF, Open House Melbourne and the Naomi Milgrom Foundation. Our talks have appeared in cultural programs including MPavilion, Melbourne Design Week and Open House Melbourne to drive conversation around topics that are important to us.


Execution

Collectivity Talks is run independently by Communications Collective and can also be commissioned by our clients. In May 2019, we were asked to commission and curate talks for DesignBUILD and manage their three-day speaking and education program. In 2020, we will run a talks program for our client, Melbourne Art Fair.

Speakers that have been part of previous Collectivity Talks include Rob Mirams (Fender Katsalidis), Gemma Cahill (Arnsdorf ), Katherine Sundermann (MGS Architects), Michael McCormack (Milieu Property), Michelle Ciesielski (Knight Frank Australia), Lidia Thorpe (former Greens MP) and Kerstin Thompson (Kerstin Thompson Architects). Moderators for our panels have included Genevieve Brannigan, director of Communications Collective, as well as editors and journalists from leading publications RUSSH, Domain Prestige, Artichoke, Indesign, Daily Telegraph and Architecture & Design.

Results

Pre-and post-event coverage has been secured in an array of publications, including Domain, Green Magazine and The Age. Our booked-out panel discussions explored topical issues to an informed, engaged and relevant audience; provoking consideration of issues applicable to our work in the built environment, design and the arts. Finally, by inviting leaders to participate, we further our work around reputation building and thought leadership development.