Collingwood is shaking off its rough-and-ready image as an influx of graphic designers, photographers, architects and other creative types turns the suburb into a cultural hub.

The Age explored the suburbs evolution in a feature, which ran on Sunday, speaking to new arrival Hugo Atkins founder of Magic Johnston, artist and entrepreneur and architect Tim Hurburgh, whose award-winning practice, H2O Architects, has been based in Northumberland Street for 11 years.

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