Fender Katsalidis

Founded on the philosophy of innovation through collaboration, Fender Katsalidis has evolved from a Melbourne- centric architectural practice, to a highly awarded, multi-disciplinary international design firm whose work now in influences built environment thinking around the globe. Specialists in multi-residential, cultural, commercial, aged care and hotel typologies, they seek and deliver holistic solutions in architecture, master-planning, urban design and interiors.

Challenge

Communications Collective was engaged at a pivotal moment for the practice, with Fender Katsalidis poised to enter a new chapter of expansion and design richness. Our campaign centred on leveraging a self-published, limited-edition monograph – Working Architecture – which traced the rich history of the practice through 31 key projects selected from a diverse portfolio of works.

Solution

Core to the campaign was communicating the practice’s ongoing commitment to design excellence and innovation across a range of sectors, including buildings in the arts, business, private housing and in apartment design, where the practice has had a significant influence on Australia’s built environments. We designed and implemented
a comprehensive communications campaign that positioned Fender Katsalidis as an in influential practice, communicating a new ownership structure as a key step in the practice’s long-term succession planning.


Execution

Through a highly targeted media campaign and book launch event, we strengthened Fender Katsalidis’ position as a leader and pioneer in global architecture and broadened the visibility of the practice’s capacity for leadership, design excellence, business acumen and technical resourcefulness.

Results

57 pieces of top-tier coverage were achieved throughout the six-month engagement, including The Australian Financial Review, The Australian and the cover of Architectural Review, resulting in a total PR value of $848,980. The launch event, opened by MONA’s David Walsh and attended by myriad stakeholders, celebrated the practice’s illustrious past and exciting future.

Services

Strategy;
Brand positioning;
Media relations;
Copywriting; and
Event management.