CC brought our in-depth knowledge of the architecture and design sectors to deliver a highly-successful, integrated communications campaign leveraging the launch of Working Architecture, the first monograph from Fender Katsalidis. air max air max
Communications Collective (CC) was engaged at a pivotal moment for the practice, with Fender Katsalidis poised to enter a new chapter of controlled expansion and new period of design richness. Our campaign centered off leveraging a self-published, limited-edition monograph, Working Architecture, which traced the rich history of the practice through 31 key projects selected from a diverse portfolio of works. The book provides a rare glimpse into the creative and innovative energy that has come to define FK as a highly awarded, multi-disciplinary international design firm whose work now influences built environment thinking across the globe.
Core to the campaign was communicating the practices ongoing commitment to design excellence and innovation across a range of sectors, including buildings in the arts, business, private housing and in apartment design, where the practice has had a significant influence on Australia’s built environments. We designed and implemented a comprehensive communications campaign that positioned Fender Katsalidis as an influential practice, communicating a new ownership structure as a key step in the practice’s long-term succession planning. Through a highly targeted media campaign and book launch event, CC helped to further strengthen FK’s position as a leader and pioneer in global architecture and broaden the visibility of the practice’s capacity for leadership, design excellence, business acumen and technical resourcefulness.
The integrated campaign was a success, with a total of 57 pieces of top-tier coverage achieved throughout the six month engagement including the Australian Financial Review, The Australian and the cover of Architectural Review, resulting in a total PR value of $848,980. The launch event, opened by Mona’s David Walsh and attended by numerous stakeholders, celebrated the practice’s illustrious past and exciting future.
Image courtesy of Architectural Review, Niche Media.