Fender Katsalidis

CC brought our in-depth knowledge of the architecture and design sectors to deliver a highly-successful, integrated communications campaign leveraging the launch of Working Architecture, the first monograph from Fender Katsalidis. air max air max

Background

Communications Collective (CC) was engaged at a pivotal moment for the practice, with Fender Katsalidis poised to enter a new chapter of controlled expansion and new period of design richness. Our campaign centered off leveraging a self-published, limited-edition monograph, Working Architecture, which traced the rich history of the practice through 31 key projects selected from a diverse portfolio of works. The book provides a rare glimpse into the creative and innovative energy that has come to define FK as a highly awarded, multi-disciplinary international design firm whose work now influences built environment thinking across the globe.

Strategy

Core to the campaign was communicating the practices ongoing commitment to design excellence and innovation across a range of sectors, including buildings in the arts, business, private housing and in apartment design, where the practice has had a significant influence on Australia’s built environments. We designed and implemented a comprehensive  communications campaign that positioned Fender Katsalidis as an influential practice, communicating a new ownership structure as a key step in the practice’s long-term succession planning. Through a highly targeted media campaign and book launch event, CC helped to further strengthen FK’s position as a leader and pioneer in global architecture and broaden the visibility of the practice’s capacity for leadership, design excellence, business acumen and technical resourcefulness.


Outcomes

The integrated campaign was a success, with a total of 57 pieces of top-tier coverage achieved throughout the six month engagement including the Australian Financial Review, The Australian and the cover of Architectural Review, resulting in a total PR value of $848,980. The launch event, opened by Mona’s David Walsh and attended by numerous stakeholders, celebrated the practice’s illustrious past and exciting future.

Services provided

Strategy
Brand positioning
Event management
Media relations
Copywriting
Stakeholder management
Content creation

 

Image courtesy of Architectural Review, Niche Media.