A day in the life, with Tess Dolan
Communications Collective is proud to present our series ‘A day in the life’, a snapshot of our work across the lifestyle, arts, culture, design and property sectors. This month, Tess takes us through some highlights from her day, sharing the inspiration that drives her work.
Carnival season has arrived
The time has arrived for the Melbourne Cup Carnival – the world-renowned horseracing event that captures the attention of Australia each year. Communications Collective is proud to partner with The Asian Executive to bring you an exclusive guide to this years’ carnival, from fine dining to Fashions on the Field.
The rise and rise of luxury in Australia
Communications Collective’s director Genevieve Brannigan discusses good design, craftsmanship and the rise of luxury in Australia.
Sustainability the key to success for designer tapware brand Sussex
Sustainability is driving the success of Sussex, the only Australian tapware company to manufacture its products locally and operate a foundry at its workshop in Melbourne.
Sussex Taps launches Spring colour showcase
Taking cues from local and international runways, bespoke Australian tapware company Sussex has released their Spring 2017 colour showcase.
The power of photography: CCP’s new exhibitions cross boundaries and borders
Until July 23, the Centre for Contemporary Photography (CCP) is showing four new exhibitions from five acclaimed artists from across the globe.
Fender Katsalidis launches first book
This month, Fender Katsalidis Architects (FK) is proud to announce the launch of its first book, Fender Katsalidis: Working Architecture, marking the first time the practice’s diverse body of work has been formally documented in one elegantly presented, limited-edition publication.
ICON Developments appoints CC to manage communications
Communications Collective (CC) is pleased to announce an exciting new partnership with leading property developer, ICON.
Monash University Museum of Art partners with Communications Collective
Communications Collective is proud to announce an exciting new partnership with Monash University Museum of Art (MUMA).
Sussex, an Australian success story crafting value in post-GFC world
Sussex represents a rare success story in Australian manufacturing.
AFR roundtable: succession planning in family business
Working closely with the Australian Financial Review, Communications Collective recently secured an opportunity for two clients to take part in a roundtable discussion about successful succession planning in business.
Putting a smile on your mind
CC was proud to develop and manage a national mental health awareness campaign, in collaboration with M&C Saatchi, OMD and Hatch Media on behalf of mental health not for profit, Smiling Mind.
Self-managed super funds key to OpenCorp’s growth
OpenCorp director Allister Lewison has been featured in The Australian following his placement on the 2016 BRW Young Rich List. The story ran in print and online on Thursday 5th January.
Communicating in a post-truth world
It may come as little surprise that Oxford Dictionaries’ named their 2016 Word of the Year ‘post-truth’. This adjective surmising the increasing influence of ‘appeals to emotion and personal belief’ in swaying opinion rather than objective facts. It’s the creed that you don’t let the facts get in the way of a good story. The word has been around since the early ’90s but saw a massive spike in usage when it became the go-to term to describe two of the major events of 2016, Brexit and Donald Trump’s successful campaign for the US presidency. According to one fact-checking service, up to 78% per cent of Trump’s claims were anything from “pants on fire” lies to “mostly false”. In this context we get the term post-truth politics. This post-truth world might seem heaven-sent for brands, freeing communications agencies to craft narratives that play to perception and emotional engagement. One UK agency went as far as to suggest that, in building campaigns for clients, “telling the odd lie along the way doesn’t really hurt, especially if it fits the mindset and beliefs of your customers.” This might seem appealing but in fact brands need to be more authentic than ever, and here’s why. Firstly, commercial brands are actually held to higher legal standards than our politicians are. But that’s not the main reason. Social media, content marketing, experiential activations, digital marketing, earned media, native advertising, influencers and ambassadors, data and insights – there are more avenues and platforms than ever to speak to audiences and consumers. Communications is an ever-shifting landscape, where new tools and techniques proliferate at what can be a bewildering pace for those who need to also concentrate on maintaining and growing their core business. Yes, this is why you should consider engaging an agency – but that’s not my main argument here. Brands need authenticity more than ever and they need to communicate it in a way that cuts through all the noise the proliferation of communications channels leads to. After Trump’s surprise win much was made of the role social media – Facebook came in for particular scrutiny – played in confirming audience biases. Algorithms work out what we like to see, and what our online friends like to see, and serve up more of the same. These so-called filter bubbles become thought ghettos in which we never encounter ideas that challenge our own views of the world. But authenticity for brands doesn’t work the same way at all. Audiences are more tuned into brands than ever – they can discuss the subtle distinctions about how different competitors make them feel. Brands are discussed and engaged with across the full range of online platforms millions of times each day. All of which makes it a great time to be a strong brand. But there’s no such thing as post-truth authenticity and there are no shortcuts here. Social media and the power of digital makes everyone a potential influencer, or critic. A customer emotionally engaged by a brand’s delivery will share that, and online is a megaphone, amplifying positive sentiment. But brands that fail to live up to the image they have created for themselves will be punished – that’s why authenticity matters. Finding authenticity begins with a conversation about purpose, values and what makes a brand – your brand – distinct. It might seem almost old-fashioned in our brave new, post-truth world but there is an opportunity here – brands that bring it back to integrity are more likely to stand out.
Yarra One collaborates with Le Louvre
Communications Collective was proud to collaborate with Le Louvre, Pommery and CBRE for an exclusive event for South Yarra’s finest new address, Yarra One.
Communications Collective is currently looking for a hardworking and energetic public relations/communications intern for our Melbourne office. Join us working across a diverse range of clients across architecture and design, property, lifestyle, non-profit and the arts. Who we are:
The House of Dior: Seventy Years of Haute Couture
Melbourne’s NGV International will celebrate the 70th anniversary of the House of Dior, one of the world’s most illustrious couture houses in a world premiere exhibition.
Sussex appoints CC to manage PR services
Communications Collective are pleased to announce an exciting new relationship with premium Australian tapware company Sussex.
Shaping debate on the future of development
In partnership with The Urban Developer, CC conceptualised, presented and executed the first CityShapers of Melbourne panel discussion.
CCP in the picture
In 2016 the Centre for Contemporary Photography (CCP) celebrated 30 years of excellence. From silver gelatin to Instagram, the last three decades have seen photography evolve from a specialist practice to being at the heart of culture and communication. Over this time, CCP has played a pivotal role in the support of photo-based arts and public engagement with photography in Australia.