CC was proud to develop and manage a national mental health awareness campaign, in collaboration with M&C Saatchi, OMD and Hatch Media on behalf of mental health not for profit, Smiling Mind.

The focus of the campaign was to further build the organisation’s profile, drive app downloads and put the benefits of mindfulness meditation on the national agenda.

The campaign launched on the first day of Mental Health Month via an early morning mass meditation event at Melbourne’s iconic Birrarung Marr.

A targeted media, influencer and social media campaign led to almost 40 pieces of coverage across key media targets, a growth in app downloads of 33.34%, website visits boosted by 49.4%and social media grew by 18.21% across each platform.