Social enterprise and personal care company Who Gives A Crap has collaborated with Melbourne artist Stephen Baker to create a limited edition Christmas toilet paper wrapper– a nostalgic pantone-inspired design that references the classic Australian summer.
Utilising Baker’s signature bold and abstract composition, the fresh and beachy designs depict holiday beach scenes in five colourways, replete with characters in Santa hats.
“I wanted to capture a typical Aussie summer vibe that is seen during the holiday period” Baker says.
“I wanted these scenes to be fun, playful and full of colour; it’s all about the summer vibes during the festive season in Australia!”
Baker’s work is the latest artist collaboration for Who Gives A Crap, following the success of Beci Orpin’s limited edition collection earlier this year. Each artist in the series creates a product that forms a beautiful addition to any bathroom, while contributing to a social cause.
Who Gives A Crap contributes 50% of its profits to providing access to clean water, sanitation and hygiene education in the developing world.
“Since first having the idea for Who Gives A Crap, we’ve been really excited about the opportunity to collaborate with artists on limited edition wrappers,” says CEO and co-founder of Who Gives A Crap Simon Griffiths.
“The idea is to create toilet paper that’s an object of beauty rather than something that’s stuffed in the back of your bathroom cupboard. And every roll provides someone in the developing world with access to a toilet for a week!”
Griffiths selected Baker for the collaboration based on his impressive body of work, including large-scale projects around Melbourne such as his iconic mural at Fitzroy Pool.
Baker draws inspiration from the world around him, documenting his experiences with sketches and photographs and re-creating them using pared-back geometric shapes. He is known for using a carefully constructed colour palette and bold lines in his works that have been exhibited in numerous galleries and boutiques, including Modern Times.
“We’ve long been fans of Stephen Baker’s work and we thought that he could do something uniquely playful and Australian for our 2015 Christmas edition,” says Griffiths.
Baker’s distinct artistry continues to establish Who Gives A Crap as a sustainable toilet paper company with a difference.
Since its establishment in 2012, Who Gives A Crap has challenged perceptions around toilet paper, transforming an unglamorous product with a beautifully designed, sustainable and ethical offering.
To date, sales have provided over 69,380 people with access to a toilet for an entire year.
The limited edition Christmas 2015 collection will be launched on November 19 at www.whogivesacrap.org.
The RRP for the limited edition 48-roll box is $51.00.