A collection of luxury residences inspired by the historic grandeur and elegance of its surrounds – George + Powlett – has recently completed in one of the city’s most exclusive suburbs.

Located on the corner of George and Powlett streets within the prestigious East Melbourne neighbourhood, the residences make a quiet, yet theatrical statement to the streetscape, playing with light to create a sense of space from the outside-in. Brought to life by leading property developer ICON Developments and designed by acclaimed architects Powell & Glenn, George + Powlett has been designed for the downsizer, owner-occupier market and raises the bar of luxury apartment living in Melbourne.

Carefully considered, the contemporary design of the project presents a unique opportunity for those seeking design quality located on the doorstep of Melbourne’s vibrant city centre, according to ICON’s development manager, Cameron Shekleton.

“Nestled amongst East Melbourne’s wide streets, rows of stately homes and acres of parkland, George + Powlett is a flagship project for ICON as we sought to redefine luxury apartment living in an unbeatable location,” says Shekleton. “While enjoying the privacy of living in a property with a small and exclusive number of apartments, residents will be uniquely placed to enjoy Melbourne at its best. Beautifully crafted, the bright living spaces, outdoor entertaining areas, location and overall level of craftsmanship come together to create something rather special. This truly is design without compromise.”

Residents of George + Powlett will enjoy a new, understated form of luxury in their home – including high-end finishes and well-considered floor plans to suit their changing lifestyle needs. With a seamless balance between space and luxury, the apartments incorporate three-metre high ceilings, full-height doors and glass facades to fill each home with an abundance of natural northern light. The apartments feature a clean and considered colour palette throughout.

The architects, Powell & Glenn, have approached the design in the same way they would a high-end home to deliver spaces that are both functional and beautiful. Known for their expertise in harnessing natural light, design principal and director of Powell & Glenn, Ed Glenn, describes the project as a ‘play on light’.

“Balancing a sense of lightness and depth, we played with the natural light to create an intriguing visual and living experience. Each apartment has been designed to bask in natural light and therefore from entering the building to sitting in your living room, the natural light is used throughout to articulate and define the importance of space,” says Glenn.