The Communications Collective were engaged to develop a PR strategy and launch event for the release of new book The Casual Cyclist’s Guide by our very own and very talented Matt Hurst. A book exploring the city and the bike featuring guest contributors ranging from chefs to architects, designers to cycle-couriers, the guide is a unique companion for the Melbourne bike rider and visitor alike.
To create a uniquely Melbourne event suitable for the launch of a uniquely Melbourne publication, over 600 people from the city’s media, publishing, design and hospitality crowd gathered in a loft warehouse space in the city’s CBD.
From aligning sponsorship with premium alcohol brands to sourcing the special venue, the launch was a highly success- ful event that charmed all in attendance and delivered on all objectives. Within a month, the first print-run of The Casual Cyclist’s Guide sold out, it’s second print run selling out in another two months.
You can order your very own copy of the Casual Cyclist’s Guide here.