Communications Collective is proud to be working with the Naomi Milgrom Foundation on MPavilion 2018 – developing and implementing a communications strategy that will launch and support the four-month program.
MPavilion is an innovative civic space, a cultural laboratory for the community to engage and share, and a bold architecture commission for Australia.
This year’s MPavilion – the fifth in the series – has been designed by influential Barcelona-based architect and educator Carme Pinós of Estudio Carme Pinós.
Celebrated internationally for her interests in urban liveability and inclusivity, as well as experimentation and poetic, experiential design, Carme is the first Spanish female architect to design a public work in Australia.
“Carme Pinós’s philosophy of community closely aligns with MPavilion’s own mission to facilitate meaningful dialogue about the role of design and architecture, and what it means to foster socially inclusive cities in the context of design and the built environment,” MPavilion Founder Naomi Milgrom.
“MPavilion 2018 is a place for people to experience with all their senses, to establish a relationship with nature, but also a space for social activities and connections,” said Carme Pinós of her eponymous studio’s design.
“Whenever I can, I design places where movements and routes intersect and exchange, spaces where people identify as part of a community, but also feel they belong to universality.”
Pinós’ origami-like design will be open free to the public in the Queen Victoria Gardens from 9 October 2018 – 3 February 2019.
We’re excited to bring you the program, covering themes from fostering inclusive cities to women and leadership, this September.
Photography by John Gollings.