Communications Collective is proud to be working alongside Australian sustainable toilet paper company, Who Gives A Crap.
Founded by Melbourne entrepreneurs Simon Griffiths, Danny Alexander and Jehan Ratnatunga, Who Gives A Crap has engaged Communications Collective to manage media relations and the launch of its upcoming projects.
Since being established in 2012, Who Gives A Crap has continually challenged perceptions around toilet paper, transforming a formerly unglamorous and utilitarian product with its beautifully designed, environmentally friendly and ethical offering.
2.5 billion people do not have access to an adequate toilet. 50 per cent of Who Gives A Crap’s proceeds go towards sanitation projects in the developing world, helping the world’s poorest people gain access to clean water, sanitation and hygiene education.
The Communications Collective team will draw on their extensive consumer PR and strategy experience to create further activity and momentum for the Who Gives A Crap brand.