The continuing evolution of social media and online networks has left many businesses wondering how best to manage their online presence and interactions.

The Conversation Prism is an infographic, developed by Brian Solis and JESS3, that sets out to map the current social media landscape and remove some of the confusion surrounding social media. By asking the right questions of the information it provides businesses can gain great value from this simple graphic.

At it’s most basic level the prism can help businesses to see the huge amounts of potential that lie beyond Facebook and Twitter, however the prism offers so much more.

Each platform included in the Conversation Prism is grouped, along with others that are used with similar intentions to achieve similar outcomes, into categories. By grouping platforms in this way the Prism allows businesses to quickly find an appropriate platform to help them to achieve their business goals.

Considering these categories in light of your business goals, prompts you to ask better questions about social media and how to leverage it to achieve positive business outcomes.

The centre of the Conversation Prism offers strategic value by focusing social media questions through a business lens. In this way your sales, brand and marketing are at the forefront when planning your social media strategy.

It is important to remember that social media is not about tools it is about processes – put simply it’s about conversation and interaction.

If the right questions are asked the Conversation Prism can help a business evolve from seeing social media as a tool or a channel through which to send a message, to appreciating that social media interactions exist as a model of behaviour identification and response.

By understanding that social media is fundamentally different from traditional media, businesses are able to better understand how they need to address the space.

The true value of the Conversation Prism lies it its ability to visualise the scope of social media and the potential it holds to help you to achieve your business goals.


Communications Collective are a team of experts with an extensive knowledge of online and traditional media. If you would like to learn more about the Conversation Prism and would like a comprehensive communications strategy, contact us. canada goose kinder canada goose kinder