Who Gives A Crap have partnered with Melbourne designer Beci Orpin in an exclusive launch of limited edition wrappers.
Founded by Simon Griffiths, Danny Alexander and Jehan Ratnatunga, the sustainable toilet paper business contributes half of all profits to support the construction of toilets in the developing world.
This collection brings to the forefront a unique collaboration of some of Melbourne’s most successful creatives.
“It was our dream that people would be proud enough of Who Gives A Crap to display it in their bathrooms,” explains CEO Simon Griffiths.
The limited collection takes this achievement to the next level, with a fun and contemporary design that has diverse appeal.
Orpin was given free reign to design four wrappers, with a fifth wrapper featuring instructions on how to turn each into a craft project.
“We have always encouraged our customers to turn our wrappers and cores into craft projects and we wanted Beci to explore this phenomenon further.”
Since being established in 2012, the business has continually challenged perceptions around toilet paper.
These latest designs transform the once utilitarian product with a quirky, contemporary aesthetic, and ethically sound offering.
Sales from the end of July 2015 have raised enough funds to give over 69, 380 people access to a toilet for a year.
“We love toilet paper, but we exist because roughly 2.5 billion people don’t have access to an adequate toilet. Every roll we sell provides someone with access,” says Simon.
“WaterAid tell us that for every dollar invested in sanitation we see an eight dollar increase in economic productivity due to improved health, higher productivity and higher school attendance.”