Charged with increasing the Centre for Contemporary Photography’s revenue as a not-for-profit, we created an unforgettable 30th birthday celebration that generated awareness of CCP, raised vital funding and highlighted the value that CCP brings to the community.
The Centre for Contemporary Photography (CCP) is one of Australia’s premier venues for the exhibition of photo-based art, raising the art form’s profile in the community since 1986. An annual fundraiser was developed to mark the not-for-profit’s 30th year, as well as raise critical funds required to support the gallery ongoing.
The 2016 fundraising target for the gallery was identified as $360,000 which would not be met via the traditional fundraising initiatives.
Communications Collective (CC) devised a communications and fundraising program to generate awareness of CCP, raise vital funding and highlight the value that CCP brings to the community.
The fundraising strategy invited artists to donate works to be exhibited and purchased at a launch event.
Media initiatives and a social media influencer strategy were developed in order to raise awareness and maximise fundraising opportunities.
The fundraiser was an overwhelming success, with over 70 global artists exhibiting including photographic heavy-weights Derek Henderson, Darren Sylvester and Wolfgang Sievers. In a huge boost to the galleries annual funding, over $120,000 was raised. Cash and in-kind sponsorship was generated from a range of high-profile and local businesses and organisations, including an exclusive tote bag designed by influential design duo Tin & Ed.
CC also secured media opportunities with The Age, Broadsheet, The Guardian, The Creators Project and Three Thousand.
Leveraging the social media audiences of key publications and contributing artists to the exhibition was also a key focus.
PR and content marketing