Cedar Woods

Communications Collective created a strategy that has earned Cedar Woods a strong media presence from a corporate and project perspective. Gaining the company regular features in key publications, we situated it as an authority figure in property development.

 

Background

CC is engaged by publicly listed developer Cedar Woods to manage corporate communications and project PR in Victoria. CC director Genevieve Brannigan first commenced working with Cedar Woods in 2006 and is delighted to continue the relationship today. The long relationship is a testament to CC’s ability to manage large, multi-layered projects long term and implement consistent communications across all levels including government, community relations, corporate profiling, sales-focused campaigns and project PR.

Strategy

CC has developed a sustained, strategic approach to promoting Cedar Woods and its projects. Through close relationships with media, CC is able to effectively manage an ongoing communications campaign to target key target audiences such as corporate stakeholders, local communities, current residents and potential purchasers. Relevant features in mainstream and top tier media are regularly secured in order to elevate Cedar Woods’ industry standing and ongoing commitment to delivering high quality communities.

Outcomes

Cedar Woods maintains a strong brand and media presence from both a corporate and project perspective. Over the last reporting period 115 pieces of media coverage were secured which represents an 81.2% increase from the previous year.

Services provided

Strategy
Project marketing
Media relations
Corporate profiling
Copywriting
Community relations
Government relations
Event management