Cedar Woods

Founded in 1987, Cedar Woods Properties is a national developer of residential communities and commercial developments. Completing successful projects across Western Australia, Victoria, Queensland and South Australia, the company is respected for the rigour and thoughtfulness of its designs, and the creation of communities that meet the evolving needs of its customers. Communications Collective is proud to have worked on the $1 billion mixed-use and residential Williams Landing project, in addition to numerous other Cedar Woods developments.

Challenge

Develop and execute strategies for corporate communications and project PR, maintaining media interest over a sustained period of time. Director Genevieve Brannigan commenced work with Cedar Woods Properties in 2006, and is delighted the relationship continues to this day. This is a testament to Communications Collective’s ability to manage large, multi-layered projects long-term, and implement consistent communications – from government and community relations, to corporate profiling and sales-focused campaigns.

Solution

CC has developed a sustained, strategic approach to promoting Cedar Woods and its projects. Through close relationships with media, CC is able to effectively manage an ongoing communications campaign to target key target audiences such as corporate stakeholders, local communities, current residents and potential purchasers.


Execution

Relevant features in mainstream and top tier media are regularly secured in order to elevate Cedar Woods’ industry standing and ongoing commitment to delivering high quality communities.

Results

Cedar Woods Properties maintains a strong brand and media presence from both a corporate and project perspective. Over the last reporting period, 115 pieces of media coverage were secured, representing an 81.2% increase on the previous year.


Services

Strategy;
Project marketing;
Media relations;
Corporate profiling;
Copywriting;
Social media management;
Community relations;
Government relations; and
Event management.