Hayball

By transforming a construction site into a one-night gala, Communications Collective helped Hayball mark their 30th anniversary with an evening that celebrated not just their past but also their future.

Background

To celebrate Hayball’s 30th anniversary, the architecture, interior design and urban planning practice invited Communications Collective to create and manage a unique event. The event would also serve as the launch of Exchange: Collaboration, Convergence, Conversations, a Hayball-published journal profiling the role of architectural design in a rapidly changing world.

Strategy

Understanding that the event’s environment would be just as important as what happened on the night, Communications Collective succeeded in transforming an active construction site into a singularly unique backdrop. The Brew Tower, at the time without electricity or running water, underwent extensive preparation with hanging foliage, dramatic lighting and a bar installation to accentuate both the site’s history and Hayball’s commitment to compelling design.


Outcomes

More than 350 guests enjoyed the event, including Hayball’s clients, partners and staff as well as representatives from all major design, property and business media.

The metamorphosis of the heritage-listed Brew Tower from construction site to a one-night Eden created not only a memorable evening but also a reminder of Hayball’s role in shaping the future of Australian developments.

Services provided:

Event design and production
Event management
Media relations
Stakeholder management
Sponsorship management