Cantilever Interiors

Cantilever is a design-focused kitchen manufacturing company committed to building for longevity. Their quality kitchens are designed and made to order then hand-built in their Brunswick East workshop. Cantilever has recently collaborated with Design Office on Tableau, a tailored kitchen system for modern Australia.

Challenge

Reposition the Cantilever brand as a local and bespoke kitchen manufacturer, leveraging the brand to a higher level of luxury; manage brand and product communications in Melbourne and Sydney; introduce Tableau to the market.

Solution

We devised a communications strategy and program aimed at driving awareness of Cantilever as a bespoke kitchen manufacturer, its core values of responsibility, mindfulness and minimal waste, and new product Tableau.


Execution

An integrated program was developed, including tactics such as activation, product PR, content marketing, thought leadership and social media across three platforms. Relevant features in top tier media are secured regularly for Tableau and increasingly other kitchen systems, elevating Cantilever’s reputation as a designer and provider of tailored kitchen systems, with an ongoing commitment to local manufacturing and longevity.

Results

Cantilever’s brand has been elevated to that of a bespoke, luxury manufacturer while maintaining a reputation for local business and responsible production. Tableau has received 20 pieces of coverage including a double page spread in Real Living and placement in top-tier design publications Habitus and InDesign. Supporting its media presence, our integrated tactical mix of content marketing, social media and thought leadership ensures Cantilever’s work is seamlessly communicated in line with its values at all times.


Services

Strategy;
Media relations;
Account management;
Copywriting;
Content marketing;
Event activation; and
Social media management.

Photpgraphy by Haydn Cattach.