ICON Developments

Working across residential, commercial, retail, healthcare and defence, Kajima Corporation-owned ICON Developments has built an enviable reputation for crafting and delivering meticulously designed spaces. Communications Collective is proud to represent ICON in an integrated sense; executing communications across traditional and digital media, and featuring thought leaders from the company in our successful Collectivity Talks series.

Challenge

Manage corporate and brand communications and all project PR nationally, with a particular focus on Melbourne, Sydney and Canberra markets.

Solution

We devised and implemented a corporate and project level communications strategy and program, focusing on building recognition for the development business as a standalone entity, while communicating core values and projects at an industry and customer level.


Execution

An integrated program was developed, including tactics such as corporate and project PR, content marketing, social media and thought leadership. Relevant features in mainstream and top tier media are secured regularly, elevating ICON’s reputation and ongoing commitment to design excellence and quality projects.

Results

ICON maintains a strong media presence from both a corporate and project perspective, and is regularly featured
in key tier one publications as a prominent gure in property development. Supporting its media presence, our integrated tactical mix of content marketing, social media and thought leadership ensures ICON’s work is seamlessly communicated in line with its values at all times.


Services

Strategy;
Project marketing;
Corporate profiling;
Media relations;
Copywriting;
Issues management;
Community relations;
Content marketing; and
Social media management.