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SPRING1883

Showcasing the best of contemporary art from Australia, New Zealand and beyond in a hotel setting, Spring1883 is one of Australia's most dynamic art fairs in the cultural calendar. We have supported the fair in achieving widespread media coverage and public awareness promoting record attendance.

Gerwyn Davies, Spring1883 Art Fair

Summary

Spring1883 is an immersive art fair demonstrating the innovative ways galleries are exhibiting their art. Held at Melbourne’s iconic Hotel Windsor as part of Melbourne Art Fair, Spring 1883 is celebrated as a dynamic expression of the immersive art experience, making fine art accessible to a broad audience. 

CC worked with Spring 1883 on a publicity-focussed media campaign to build awareness and encourage visitation. These efforts also served to expand the reputations of the event’s co-founders, cementing its position on Australia’s cultural calendar.

 

 

8000

+

Spring1883 experience a record 8000+ attendance, with the creation of a #spring1883 hashtag trending locally on Instagram.

15

Million

30 pieces of mainstream and niche media coverage were secured for the event, with a combined media reach of over 15 million

''We were exceedingly happy with awareness and coverage of the fair, and the high interstate and return visitation that our free admission policy encourages.''

Co-Founder, Spring1883 Kate Barber
Spring1883 Art Fair
Spring1883 Art Fair
Spring1883 Art Fair