Sussex Taps

Dutchman Nicolaas Joannes van Putten arrived in Australia in 1960 with ambition and a talent for watchmaking. Turning his hand to jewellery, he developed a particular process for creating earrings, which he exported worldwide. In the 1990s, he diversified into tap-making – and today Sussex Taps is in the capable hands of Nick’s family. Customisation motivates the second generation of this leading design and manufacturing business, underscored by Nick’s legacy of quality and precision.

Challenge

Communications Collective was engaged to relaunch the Sussex brand following a post-Global Financial Crisis strategic change in business direction. We worked on retainer to support this repositioning via PR and communications activities.

Solution

We proactively sourced and secured opportunities to position the brand as a leading Australian design and manufacturing company that overcame the challenges of the GFC through market differentiation, an unwavering commitment to local manufacturing, and creating products of the highest quality.


Execution

A layered and strategic PR program was implemented to secure Sussex regular and widespread media coverage across tier-one industry, consumer and design publications.

Results

A layered and strategic PR program was implemented to secure Sussex regular and widespread media coverage across tier-one industry, consumer and design publications.


Services

Strategy;
Media relations;
Stakeholder management;
Spokesperson training;
Content creation;
Product placement; and
Event activation.