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  • Communications strategy
  • Business planning and strategy
  • Brand positioning
  • Media relations
  • Copywriting
  • Issues management
  • Event management

FK (FENDER KATSALIDIS)

One of Australia's most celebrated design practices, FK (formerly Fender Katsalidis) has evolved from a Melbourne-centric architectural practice into a multi-disciplinary international design firm specialising in multi-residential, cultural, commercial, aged care and hotel typologies.

Eureka Tower, Fender Katsalidis. Image by Peter Bennetts.

About

FK originally engaged Communications Collective to support the practice when entering a pivotal new chapter of expansion and design exploration. The firm now utilises our expertise on an ongoing basis to promote project work, sector expertise and thought leadership nationwide through a comprehensive communications strategy encompassing earned and owned channels.

“Genevieve devised a strategy to effectively communicate a range of our firm’s milestones to internal and external stakeholders media, clients and the construction industry at large. This lead also to managing our national communications program and launching FK’s first major book of completed works to key media outlets and organising a major book launch event."

Founding Partner, Fender Katsalidis Karl Fender
MONA, Fender Katsalidis
Melbourne skyline, including Fender Katsalidis' Australia 108 and Eureka Tower. Image by Peter Bennetts.

"Genevieve is a delightful person to engage with, always timely, always professional. She is very, very good at what she does. In short, with her team she was a major force behind the successful positioning of the FK brand to key target audiences.”

Founding Partner, Fender Katsalidis Karl Fender