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LENDLEASE

Communications Collective provides strategic communications and marketing support across Lendlease's Victorian development portfolio, partnering with project marketing teams to deliver integrated programs for major city-shaping developments including Melbourne Quarter, Gurrowa Place (Queen Victoria Market Precinct) and Collins Wharf.

SUMMARY

Working across multiple projects, we support project positioning, stakeholder engagement, strategic communications and marketing initiatives that strengthen both individual developments and the broader Lendlease brand.

Our communications programs for these large-scale urban renewal projects has required balancing commercial objectives with stakeholder expectations, government priorities and community outcomes. Consistent messaging across multiple projects has helped strengthen Lendlease’s corporate reputation while creating confidence in individual developments and the broader place vision.

Photography by Marie-Luise Skibbe