When you’re faced with a communications challenge, keep it simple, good ideas and creativity always speak for themselves.
For years we have been pursuing a digital-focussed communications approach that still effectively utilises traditional and social media with our clients, and this approach has been key to our clients’ continued growth and presence in the media over the past 18 months.
These record results for CC’s client have come from our understanding that the best communications solution is never ‘one size fits all’. Every one of our team members, from account executives to our editors, have put their heads together to effectively devise tailored and creative solutions for each of our clients.
This process has seen us achieve strategic communications outcomes that are authentic to not only our client and their values, but also to CC’s company values, demonstrating our ongoing commitment to excellence and integrity.
The adaptive communications model means taking the initiative to go the extra mile for your clients, especially in difficult times when they might not be expecting it. This is the time to scour your wider network, and actively source new speaking, presenting and profiling opportunities for clients.
No matter what the global climate dictates, a good dose of creativity will also help you stand out. Our agile approach has allowed us to pivot in-person events to immersive digital experiences for our clients that have resulted in record engagement numbers.
When many businesses are looking for ways to take shortcuts in seeking easy coverage opportunities, we continue proactively pitching news of our clients’ latest initiatives, projects and achievements to top-tier titles. We understand the current media landscape is competitive, and this makes our client placements and cut-through all the more significant.
The clients who have bravely embraced digital solutions and pivoted their business and communications models, are the clients who have been rewarded with high attendance levels at events, increased engagement on social media, and refreshing new campaigns with vast global reach.
While I’m pleased to share the recent success of our clients, I’m equally inspired by my team, who have remained focussed and diligent, supporting each other in creating new ways of connecting our clients with the wider community. They have not only maximised their output during the pandemic, but have embraced the uncertainty of the unknown, and used it as a springboard for new creative possibilities.
If the pandemic has taught us anything at CC, it’s to think bigger, aim higher, and exceed all expectations in the value we can offer clients through our work.