Fender Katsalidis

Founded on the philosophy of innovation through collaboration, Fender Katsalidis has evolved from a Melbourne- centric architectural practice, to a highly awarded, multi-disciplinary international design firm whose work now influences built environment thinking around the globe. Specialists in multi-residential, cultural, commercial,
aged care and hotel typologies, they seek and deliver holistic solutions in architecture, master-planning, urban design and interiors.

Challenge

Communications Collective was engaged at a pivotal moment for the practice, with Fender Katsalidis poised to enter a new chapter of expansion and design richness. Our initial campaign centred on leveraging a self-published, limited- edition monograph – Working Architecture – which traced the rich history of the practice through 31 key projects selected from a diverse portfolio of works. Our work now extends to working with the practice and its directors on an ongoing basis to promote projects nationwide.

Solution

Core to the campaign is communicating the practice’s ongoing commitment to design excellence and innovation across a range of sectors, including arts, business, private housing residential, where the practice has had a significant influence on Australia’s built environments. We continue to design and implement a comprehensive communications campaign that positions Fender Katsalidis as an influential practice, communicating the design of projects and a new ownership structure as a key step in the practice’s long-term succession planning.


Execution

Through events and a highly targeted media campaign and book launch event, we strengthen Fender Katsalidis’ position as a leader and pioneer in global architecture and broaden the visibility of the practice’s capacity for leadership, design excellence, business acumen and technical resourcefulness. Additionally, we highlight key project milestones to media and uncover design trends that put Fender Katsalidis at the forefront of architecture in Australia.

Results

105 pieces of top-tier coverage have been achieved across titles including The Australian Financial Review, The Australian and the Courier-Mail, resulting in a total PR value of over $942,680. These figures are constantly growing as we continue to profile the work of the practice, key team members and trends.

Services

Strategy;
Brand positioning;
Media relations;
Copywriting; and
Event management.