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AUSTRALIAN INSTITUTE OF ARCHITECTS

The Australian Institute of Architects is dedicated to the promotion of Australian architects and architecture in both national and global arenas. Since 1981, the AIA has upheld excellence in the profession by recognising best practice in the field through its National Architecture Awards program; inspiring others to continue striving to positively shape communities through architecture. We are proud to once again, have supported and promoted architects and architecture within Victoria, across Australia and internationally.

Corner House, Archier, Australian Institute of Architecture Awards

Summary

CC developed a successful media strategy across three key milestones of the program whilst driving all media liaisons including journalist nurturing, long and short lead media pitching, and proactive seeding to media opportunities of relevance.

CC secured coverage spanning digital, print and radio increased public awareness of the National and Chapter Awards Program and appreciation for the very best architecture across Victoria. In line with CC’s commitment to celebrating and supporting the arts and culture sector, we shed new light on the immense value architects add to Victorian communities through truly exceptional design.

 

 

 

73

million

reached across all media platforms

1

million

combined PR value

CC presented a comprehensive, tailored and expertly executed media strategy that showcased their extensive knowledge of not just the architecture and design landscape, but also the broader built environment.

Always exceedingly responsive, friendly, and courteous to our members and partners, the CC team went above and beyond in achieving an impressive range of press coverage across local, national and design media that was in service of every aspect of the Chapter across Melbourne and its regions.

We were able to clearly see the impact CC made in helping to celebrate the outcomes of this year’s state awards program.

Australian Institute of Architecture Victorian Chapter
Grampians Peaks, Noxon Giffen Architects with McGregor Coxall, Institute of Architecture Awards
Victorian Pride Centre,Brearley Architects + Urbanists & Grant Amon Architects,Australian Institute of Architecture Awards
Architectus with Six Degrees Architects and SBLA Landscape Architects, Institute of Architecture Awards
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