Summary
The Australian Institute of Architects Awards (AIA) program recognises the innovative work of the country’s most celebrated architects, promoting architecture to local and international audiences.
Proudly counting AIA as a long-held partner, Communications Collective developed a media relations program highlighting the prestige of the Victorian Awards across the sector. Our collaborative approach to stakeholder management has been rewarded over the years with significant buy-in and rich media leads.
Extensive media coverage was achieved for the AIA Awards in 2019, with 129 features across top-tier publications.
Our PR efforts successfully heightened awareness of the Victorian Chapter and Awards, resulting in a cumulative reach of 87 million across all media platforms.