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CANTILEVER

A leading design-focused kitchen manufacturer, Cantilever prioritises quality and sustainability in every bespoke project. Repositioning the brand through a product-led PR strategy, we supported Cantilever in achieving elevated national market standing.

Tableau, Cantilever Interiors

Summary

Committed to achieving longevity in each of their hand-built kitchens, Cantilever’s manufacturing approach expresses design ingenuity and user-orientated outcomes. Each Cantilever kitchen is designed for the modern lifestyle, an approach seeing them collaborate with Design Office on Tableau, a tailored kitchen system for modern Australia.

Seeking to reposition themselves as a bespoke kitchen manufacturer, Cantilever engaged CC to leverage the brand to a higher market level, effectively managing brand and product communications in Melbourne and Sydney.

20

+

Over 20 pieces of media coverage in tier-one titles including The Design Files, Habitus and Est. Living supported Cantilever in elevating the brand to a level of bespoke luxury.

8,000

CC also supported Cantilever in amassing 8000+ Instagram followers, exemplifying our integrated mix of content marketing, social media and thought leadership approaches in creating a strong media presence.

Tableau, Cantilever Interiors
Tableau, Cantilever Interiors