Summary
With a program featuring a VIP opening event, panel discussions and talks with artists, the CCP Photo Fair is a testament to the diversity of Australian photography.
Working closely with CCP’s director, CC developed an innovative concept and program driving event awareness and attendance. Strategic PR and media outreach saw CCP secure premium coverage across a range of media platforms, effectively reaching its target audience.
CCP ‘s first Photo Fair received 22 pieces of media coverage and a combined media reach of over 12 million people.
It also amassed a strong social media presence with a reach of close to 54,000.