To support its commercial growth ambitions, ClearVue sought to increase its presence and authority in the smart building materials space. Our challenge has been to shift stakeholder perceptions, improve understanding of ClearVue’s offering and address inconsistent brand messaging. This has required a clear and cohesive communications approach.

Communications Collective has executed a phased media approach to sharpen ClearVue’s corporate and product narrative and reposition the company around its climate positive, customer-led approach. By introducing concise, transparent communications across ASX and investor forums, earned and social media, industry platforms and owned channels, we have been able to increase shareholder confidence, strengthen customer relationships and establish a strong market position.