Communications Collective developed a targeted public relations campaign to elevate Geelong Design Week’s profile beyond the region and position it as a leading design showcase in Victoria. The strategy combined event storytelling with industry engagement, influencer outreach and thought leadership, using the festival’s diverse program as a platform to generate broader cultural and design conversations. This approach was specifically designed to increase awareness, drive participation and connect the festival with new audiences across Victoria.

Campaign activity has included artist profiles, interviews with regional and First Nations creatives, commentary from festival spokespeople, targeted event listings and post-event reviews. This has helped create multiple audience entry points into the festival while consistently reinforcing its regional and design credentials.