Communications Collective’s ongoing partnership with the Centre supports its artistic and commercial ambitions to attract new, diverse audiences by promoting its unique venues and impressive annual program of classical and contemporary performances.

To achieve this, we have delivered an always-on media strategy spanning arts and culture, lifestyle and general news verticals, generating extensive digital, print and broadcast coverage. Concerted campaigns to drive interest in the centre’s multi-faceted program – while underscoring its leadership role among key stakeholders – has leveraged artist interviews, performance previews, curatorial perspectives and executive commentary. The opening of a new venue – The Beacon – has provided a further opportunity to position the Centre as must-visit destination for live music.

Our wide-ranging approach has helped amplify the Centre’s world-class offering among the general public while strengthening strategic relationships with government funding bodies and private donors.