Summary
Spring1883 is an immersive art fair demonstrating the innovative ways galleries are exhibiting their art. Held at Melbourne’s iconic Hotel Windsor as part of Melbourne Art Fair, Spring 1883 is celebrated as a dynamic expression of the immersive art experience, making fine art accessible to a broad audience.
CC worked with Spring 1883 on a publicity-focussed media campaign to build awareness and encourage visitation. These efforts also served to expand the reputations of the event’s co-founders, cementing its position on Australia’s cultural calendar.
Spring1883 experience a record 8000+ attendance, with the creation of a #spring1883 hashtag trending locally on Instagram.
30 pieces of mainstream and niche media coverage were secured for the event, with a combined media reach of over 15 million
