Summary
Continuing a family legacy of craftsmanship and design precision, Sussex Taps is today celebrated as one of Australia’s leading artisanal tap manufactures. Fusing timeless design with customisable features, every Sussex Tap is made in Melbourne to reflect the unique lifestyle of its owner.
CC was engaged to relaunch the Sussex Taps brand following a post-Global Financial Crisis strategic change in business direction. We supported this repositioning via an integrated PR strategy and communications activities.
We effectively positioned Sussex Taps as a leading Australian design and manufacturing company, securing 42 pieces of media coverage to leverage their business story and product offering across titles including The Australian Financial Review and The Australian.
Our PR efforts have resulted in a combined media reach of over close to 12,800,000.
