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RIVERLEE – New Epping

New Epping is regenerating and transforming 51 hectares of land into a new urban north for Melbourne by creating a $2 billion mixed-use community spanning residential, commercial, healthcare and convenience retail – all centred around a central green spine. Delivered by Riverlee, New Epping will be defined by leading thinking in urban experience, wellness and sustainability.

Artist's Impression of New Epping Medical Gardens

Communications Collective has been retained by Riverlee to support New Epping’s long-term vision through strategic communications, media relations, stakeholder engagement and digital content. Our role involves positioning the precinct as a leading example of sustainable, mixed-use placemaking while building confidence among government, industry, future residents and the wider community.

Our communications program has evolved alongside New Epping to maintain a consistent narrative, while adapting messaging for different project stages and stakeholder groups. This approach has helped build trust and reinforce the broader economic, environmental and social value of New Epping as a major, master-planned precinct.

“We have seen great value through the originality of CC’s ideas, approach to implementation and ability to deliver on what has been promised. The team at Communications Collective are experts in the property industry, as well as communications, and our team is confident that when they have an idea, it is worth implementing.”

Development Director, Riverlee David Lee
Victorian Planning Minister Richard Wynne