Jolson first engaged Communications Collective to build brand awareness and strengthen its position among prospective clients at the premium end of the market. The challenge was to build visibility for Jolson while bringing the distinctive stories, design thinking and history behind each project to the forefront.

We developed a multi-channel communications strategy to generate sustained media interest and strengthen Jolson’s authority within the architecture and design sector. Project-led public relations was paired with corporate storytelling and leadership commentary to turn Jolson’s expertise and creative process into newsworthy narratives, while paid, owned and earned channels extended the reach of communications activity – maintaining audience engagement and encouraging consideration.