SUMMARY
Communications Collective’s approach has been to connect Snøhetta to priority stakeholders and decision-makers; demonstrate the practice’s value proposition; and establish Snøhetta as a stronger voice in the Australian market. By focusing on government, civic, development and wider industry audiences, our communications strategy has utilised project storytelling, thought leadership and media relations to position the practice locally.
Our partnership with Snøhetta has seen us deliver integrated campaigns across key architecture and design publications; identify and support event speaking opportunities; and leverage key delivery milestones. Founder visits, Australasia project showcases and practice-led narratives have further provided a platform for Snøhetta to share its knowledge, demonstrate its unique design approach and engage directly with key Australian audiences.