Summary
Working alongside Riverlee and multiple project partners, Communications Collective developed and delivered an integrated strategy that positioned Seafarers as one of Melbourne’s most significant urban renewal projects; establishing the precinct as a new destination for the city; and supported residential sales. The strategy further helped underscore Riverlee’s commitment to progressive projects that celebrate a site’s unique history and locational attributes.
Throughout the campaign, Communications Collective helped amplify Seafarer’s distinctive identity and place vision. We maintained consistent messaging across audiences and channels to build market confidence and support long-term commercial success. We also ensured that our communications strategy evolved alongside project and construction milestones to maintain momentum throughout the development lifecycle.
