In response to Melbourne’s continuing population growth, the Future Homes project was created to enable gentle density increases in the suburbs. The project aimed to deliver amenity-rich, light-filled apartment designs that could be adapted to various sites. The vision was to produce better outcomes for Victorians through improved design quality, sustainability and housing choices.
Using quantitative and qualitative industry research and stakeholder consultation, Communications Collective developed an engagement strategy to position the initiative with key audiences including government, developers, architects, builders and the wider industry. Our approach helped shape public opinion and drive endorsement of the concept by building awareness and support for the program.
