As Hayball approached its 40th year, the leadership team saw an opportunity to celebrate past achievements while conveying a vision for the future. The challenge lay in leveraging regional nuances and building on existing state-based relationships to strengthen the consistency of Hayball’s design approach. With a mission to establish enduring architecture that is socially and sustainably relevant, the practice aimed to stand out in market, showcasing its unique differentiation.

Through a strategic partnership with Communications Collective, Hayball emerged as the key architecture practice recognised for social value. We helped Hayball achieve cut-through and amplification of key messages through a comprehensive communications approach, including media campaigns and familiarisation tours, thought leadership articles and commentary, hosted events and industry speaking engagements. Milestone campaigns for research partnerships and project milestones were also delivered, working closely with Hayball stakeholders. This approach ensured consistent and impactful communication of Hayball’s vision in the lead-up to and following its 40-year celebration event.