With the ever-changing landscape and trends that lie within luxury development, Orchard Piper has sought to communicate its point of difference and unique, tailored business model to Melbourne’s most affluent, as well to key and prospective clients. Notable for its work in the luxury residential sector, Orchard Piper is expanding its portfolio to further include mixed-use development, including commercial, retail, accommodation and hospitality developments and partnerships.
CC crafted a tailored corporate communications strategy that sought to establish an effective narrative that could connect with key markets across owned and earned channels. Messaging and project-specific content and brand positioning catered to communicating the brand’s prestige and commitment in delivering high-quality development. Additionally, this sought to communicate Orchard Piper’s connectivity with industry players to seed interest and elevate its reputation as Orchard Piper traverses boundaries into new and emerging sectors.