Communications Collective has supported Orchard Piper in its aim to effectively position its point of difference and tailored business model to Melbourne’s most affluent buyers, along with prospective partners, as it expands its footprint. Already well-known in the luxury residential sector, Orchard Piper is diversifying its workbook to include mixed-use development, commercial, retail, accommodation and hospitality offerings.

Our work with Orchard Piper has involved connecting with key audiences and luxury markets across owned and earned channels; leveraging media relations; developing project-specific content; delivering premium events; and executing effective brand positioning to demonstrate Orchard Piper’s commitment to high-quality outcomes.