Summary
Redefining riverfront living, Seafarers is among Melbourne’s most exciting new development precincts comprising hotel-branded residences and Australia’s first sustainable 1 Hotel Melbourne. Seafarers exemplifies Riverlee’s commitment to progressive urban design that celebrates a site’s unique heritage and locational attributes.
Managing all PR, media relations and events for Seafarers, CC adopts a dynamic approach to amplifying the precinct’s innovative evolution to a national audience, particularly across the luxury and lifestyle sectors.
CC secured 98 pieces of media coverage for ICON Developments within 18 months.
We have supported the company in growing an organic Instagram following of 7,500.