Well-established in New South Wales, Tilt’s overarching objective was to amplify its awareness in existing and new markets and states. As such, the business sought strategic communications support to create new business opportunities within public art, property development, and landscape architecture. Armed with a distinctive skill set and service offering, Tilt required support to creatively and effectively communicate its unique service offering to both B2B and B2C audiences, with the company working with private and public clients across commercial and residential streams. Tilt sought to overcome challenges related to being overshadowed by architects and developers in project communications, aiming to amplify its involvement and benefits in the creative design process. CC’s role was pivotal in strengthening Tilt’s networks, educating diverse audiences on its unique service offerings, and addressing market-specific challenges.

To address Tilt’s challenges comprehensively, CC devised a robust communication strategy encompassing corporate profiling, project milestone campaigns, thought leadership articles, speaking engagements, awards, social media, and industry events. The strategy aimed to educate key audiences about Tilt’s distinctive contributions to achieving complex and creative design outcomes within the built environment. CC strategically positioned Tilt as a ‘solutions provider,’ emphasising their ability to tackle challenges and provide comprehensive solutions, differentiating them from competitors. Leveraging our extensive network, CC facilitated critical introductions and connections with an extensive network of journalists, clients, and partners, to expand Tilt’s reach within the industry.

Through a strategic partnership with CC, Tilt overcame challenges and emerged as a key player in the development and design landscape across the Australian eastern seaboard. A compelling narrative highlighting Tilt’s USPs was crafted. It was strategically deployed across owned channels, including the website, social media, and database communications. Tilt’s Managing and Creative Director, Tim Phillips, successfully positioned as a key spokesperson involved in articles, speaking engagements, and industry events. This activity has elevated Tilt’s, and Tim’s, profiles and contributed to their recognition as the go-to industrial design within the AEC industry. 

CC’s efforts have resulted in 40-plus pieces of media coverage with features in leading EGN and industry titles such as The Age, Sydney Morning Herald, Australian Design Review, IndesignLive, The Fifth Estate, The Urban Developer, and Architecture & Design. This strategic positioning secured a total combined PR value of $554,025, reaching an audience of  32, 271 813.

Tilt’s increased recognition has invited them to participate in leading industry events such as Vivid Sydney, Melbourne Design Week, the INDE Awards and the A&D Sustainability Summit. Notably, Tilt successfully secured work with new clients, including Fender Katsalidis and COX Architecture, showcasing the tangible impacts of CC’s strategic PR positioning activities.